Joe Alexander (Xander Joe), a self-taught creative based in Dubai, has carved a path in the film industry for over 15 years. His award-winning work spans documentaries, commercials, and captivating short films. Known for his dynamic camerawork and bold color choices, Joe’s signature style sets his work apart in the automotive, food, and corporate sectors, with clients including Ford, Cheesecake Factory, DHL, and IKEA.

Joe’s true passion lies in storytelling, illuminating the unseen through powerful short films and documentaries. His work has garnered multiple awards for Best Director and Best Cinematography. A lifelong learner, Joe honed his craft through hands-on experience and collaboration with industry mentors. His projects have taken him across the globe, from the US and Europe to Asia and the Middle East.

Joe was granted the UAE’s Golden Visa for his achievements in the creative field through Dubai’s arts and culture allotment.

Driven by a desire to inspire, Joe aspires to direct a feature film exploring the conceptualism of time. He dreams of collaborating with Adidas, Under Armour, and Porsche on projects that celebrate hope — a core value woven into every story he tells.

Joe’s unique vision and hands-on approach make him a standout director and producer, crafting compelling narratives that resonate with audiences worldwide.